A lo largo de la historia, los cosméticos han sido uno de los principales símbolos de la belleza, y a medida que avanza el tiempo han pasado de ser un simple utensilio del día a día, a ser el pincel para una diversidad de hombres y mujeres que cada día buscan la perfección de la imagen. Colombia es un país que cada vez más está a la vanguardia de este sector, y pasó de ser un mercado de tiendas de barrio o peluquerías, a ser una de las industrias más importantes en exportación en Latinoamérica.
Así lo demostró el Instituto de Comercio Exterior, quien señaló en una investigación que Colombia era el cuarto país de Latinoamérica que lideraba este mercado, con ventas superiores a los $11 billones anuales y que tendrá un aumento estimado de 11,6% dentro de los próximos años.
Incluso, de acuerdo a las últimas cifras obtenidas por la Andi, el sector de cosméticos logró cerrar el año pasado con $9.401 millones y se prevé que el mercado de maquillaje alcance los $345.000 millones para el cierre del año, lo que significaría un gran apoyo al crecimiento de la economía nacional.
En este contexto, en pleno corazón de Cali, aún se encuentra una de las primeras tiendas de Krika Cosmetics, el retail considerado por muchos como el más grande del sector de belleza en Colombia, ya que tan solo en 2021 facturó ventas por más de $40.000 millones.
Esta compañía tiene actualmente más de 30.000 referencias de 300 marcas diferentes, de las cuales, más del 80% son marcas con sello nacional, es decir, que hay aproximadamente más de 24.000 productos colombianos, lo que les ha permitido ser una fuente de crecimiento para esta industria.
“Al comienzo, mi padre vendía allí rollos de fotografía y le fue bien, pero luego, con la era digital y la decadencia de estos artículos, decidió poner una tienda de peluqueros, en donde comenzó todo. Nos proyectamos a ser el retail más grande del país e incluir y transformar la industria con beauty tech o tecnologías de la belleza”, recuerda hoy Camilo Zuluaga, CEO de la empresa, que está a días de cumplir 15 años.
Fue precisamente este joven emprendedor caleño, quien sin haber cumplido los 30, decidió tomar lo que había aprendido de su padre, las lecciones de vida y un curso de retail en Boston, para llevar a Krika de ser una pequeña tienda de peluquero a una compañía que cada día tiene productos más innovadores que se acercan a las nuevas tendencias sobre sostenibilidad y tecnologías de beauty tech.
El mundo digital
Y es que luego del anuncio hecho por Mark Zuckerberg de migrar Facebook hacia el metaverso, surgieron varios ejemplos de compañías de belleza que se dieron a la tarea de adentrarse a este mundo digital, entre ellos, marcas como Clinique quien generó un 60% más de tráfico de búsquedas y un 20% extra de engagement en sus redes sociales con un concurso donde sorteó varios NFT o, Dior Beauty, quien se asoció con la aplicación de redes sociales, Zepeto (en Corea del Sur), para lanzar su propia colección de maquillaje digital.
Fue parte de estos hechos que estaban ocurriendo en el mundo, que Krika Cosmetics comienza su camino de marcar tendencia a nivel nacional a través de la innovación en sus procesos tecnológicos, creando un e-commerce que hoy es mucho más interactivo y que generó una facturación de alrededor de $400 millones en los primeros seis meses del 2022.
Además, también desarrollaron una aplicación que pueden descargar desde iOS o Android, en la que los usuarios tienen la posibilidad de encontrar tutoriales sobre maquillaje o acceder a más de 10.000 productos, comprar y resolver sus dudas, entre otras cosas.
Entre sus planes a 2024, este retail caleño tiene la idea de implementar tecnologías de reconocimiento de productos con inteligencia artificial (IA), con el apoyo de DeepVision. Mientras que con L’oreal, la idea -cuenta su CEO-, es desarrollar una plataforma para el reconocimiento facial y así tener una experiencia de realidad aumentada (AR) a través del sistema ModiFace.
“Más allá de todas estas tecnologías, lo más interesante es que pudimos educar a una industria. Hemos sido vanguardistas y les hemos enseñado a nuestros proveedores lo que nosotros hicimos: dejar de ser comerciantes y volvernos empresarios”, agrega Zuluaga.
Para celebrar los 15 años de su creación, Krika Cosmetics, realizará un evento en donde van a homenajear a la década de los 2000, por lo que se llama ‘Y2K’ y como todos los años tendrá una serie de descuentos especiales con los que siempre han conmemorado el aniversario de la compañía.
El CEO agrega que esto fue una idea de su padre, que celebró el primer aniversario con una feria en la que ofreció el 20% de descuento. “Desde entonces, todos los años lo celebramos con una temática diferente y la de este año va a ser algo especial, ya que durante este evento resaltaremos la llegada de la tecnología y la nostalgia que los millennials tenemos de esa época”.
Recientemente, un estudio realizado por la consultora Nielsen señaló que el mercado mundial de los cosméticos facturará más de 863.000 millones de dólares en 2023, y lo cierto, es que en medio de este panorama, Colombia, a través de su industria, los retails y el desarrollo de nuevas tecnología, será un jugador clave dentro de este sector, e incluso, puede llegar a ser el próximo cluster de la belleza en Latinoamérica.
Noticia extraída de occidente.co
Link de la noticia original: Click aqui!
Joel793
Элвис Пресли, безусловно, один из наиболее влиятельных музыкантов в истории. Родившийся в 1935 году, он стал иконой рок-н-ролла благодаря своему харизматичному стилю и неповторимому голосу. Его лучшие песни, такие как “Can’t Help Falling in Love”, “Suspicious Minds” и “Jailhouse Rock”, стали классикой жанра и продолжают восхищать поклонников по всему миру. Пресли также известен своими выдающимися выступлениями и актёрским талантом, что сделало его легендой не только в музыке, но и в кинематографе. Его наследие остается живым и вдохновляет новые поколения артистов. Скачать музыку 2024 года и слушать онлайн бесплатно mp3.
Your code of destiny
I am extremely impressed together with your writing abilities and also with the structure on your weblog. Is that this a paid theme or did you modify it your self? Anyway keep up the excellent high quality writing, it is uncommon to see a nice weblog like this one these days!
EdwinHuh
Привет тем, кто всегда задает правильные вопросы!
Попробуйте Яндекс GPT для нестандартных задач: сочините детскую сказку, переведите старинные записи или разработайте Telegram-бота. Чат GPT для семей — игры для детей, чек-листы по уходу за ребенком. Чат GPT творческих проектов — найдет рецепт ферментированного чая или схему вязания крючком. Технологии работают на вас — креативно, быстро, без границ!
Сайт проекта: https://yarchatgpt.ru
онлайн ответы на все вопросы
Не ждите идеального момента — создайте его!
FrankietiZ
Maquillaje: Look con tonos tierra para cualquier ocasión;.
View: https://talkchatgpt.com/
чатгпт
ArchiePlorm
¿Un Ciclo Vicioso?
Web Presence: https://crowdlinkbuilding.com/
buy backlinks seo
Carlosexced
https://t.me/casino_no_spam/3
click this
Я оцениваю тщательность и точность, с которыми автор подошел к составлению этой статьи. Он привел надежные источники и представил информацию без преувеличений. Благодаря этому, я могу доверять ей как надежному источнику знаний.
Create a free account
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
anm"ala dig till binance
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.info/es-MX/register-person?ref=GJY4VW8W
abrir uma conta na binance
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.com/kz/register?ref=K8NFKJBQ
TONY20251120
Đây là phương thức liên hệ phổ biến và nhanh chóng nhất tại slot365. Bạn có thể dễ dàng truy cập tính năng trò chuyện trực tiếp ngay trên website hoặc ứng dụng di động của nhà cái. Nhân viên hỗ trợ khách hàng của trang web luôn sẵn sàng túc trực 24/7 để giải đáp mọi thắc mắc của bạn một cách chuyên nghiệp và tận tình.
binance
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.info/ru-UA/register?ref=JVDCDCK4
binance註冊
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
binance referral code
Your article helped me a lot, is there any more related content? Thanks!
binance推薦獎金
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://accounts.binance.info/en-NG/register?ref=YY80CKRN
binance account
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://www.binance.com/register?ref=IXBIAFVY
kg777slot
Fancy a flutter? Just stumbled on kg777slot. Seems proper easy to get started. I’m hoping it’s not a mug’s game. You never know eh? kg777slot.
slot365
Thông qua hệ thống tường lửa WAF 5 lớp và công nghệ mã xác thực 2AF, slot365 ẩn danh tuyệt đối mọi tài khoản người chơi đồng thời, mã hóa toàn bộ hoạt động khi hội viên truy cập, sử dụng dịch vụ, sản phẩm. Vì thế, bạn hoàn toàn có thể yên tâm khi cá cược tại đây. TONY12-10A
M~a binance
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.info/kz/register?ref=K8NFKJBQ
sign up binance
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/id/register?ref=UM6SMJM3
888slot com
Các giấy phép này cũng yêu cầu 888slot com phải thực hiện các biện pháp bảo vệ người chơi, như bảo mật thông tin cá nhân, chống gian lận, và đảm bảo công bằng trong trò chơi. Điều này giúp người chơi yên tâm hơn khi tham gia cá cược tại nhà cái. TONY12-15
Registro
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
234vipentrar
Just checked out 234vipentrar. Quick loading times, decent variety of games. Nothing that blew me away, but solid, reliable, and fun. Def recommend giving 234vipentrar a try.
binance tavsiye
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/tr/register?ref=MST5ZREF
Thng dang k'y binance
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/ru-UA/register-person?ref=JVDCDCK4
66b club
Không chỉ có giao diện đẹp mắt, 66b club còn cung cấp các luật chơi rõ ràng, dịch vụ hỗ trợ nhanh chóng và chuyên nghiệp, đảm bảo mang lại trải nghiệm tốt nhất cho người chơi thông thái. TONY12-19
free binance account
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.com/lv/register?ref=SMUBFN5I
Mag-sign up sa Binance
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/hu/register?ref=IQY5TET4
binance kod
Your article helped me a lot, is there any more related content? Thanks!
bee ph
It’s fascinating how much strategy goes into modern gaming! Seeing platforms like bee ph prioritize localized payment options (like GCash!) & transparency is a smart move. RTP rates matter, definitely! A fun, accessible experience is key.
binance referal code
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://www.binance.info/fr-AF/register?ref=JHQQKNKN
link PS99
wonderful publish, very informative. I’m wondering why the
other specialists of this sector do not realize
this. You should proceed your writing. I am confident, you have a huge readers’ base already!
bk888
Great work! That is the kind of info that are supposed to
be shared around the internet. Shame on Google for no longer positioning this post upper!
Come on over and seek advice from my site . Thanks =)
https://lumident.in.net/
Thankfulness to my father who informed me regarding this weblog, this
blog is in fact awesome.
situs bodong
You could definitely see your enthusiasm in the
work you write. The world hopes for more passionate writers like you who aren’t afraid
to mention how they believe. All the time follow your
heart.
binance us registrácia
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
ottawa weight loss
Greetings from Los angeles! I’m bored at work so I decided to check out your blog on my iphone during lunch break.
I love the information you present here and can’t wait to take a look when I get home.
I’m amazed at how fast your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyhow, superb site!
dick
This piece of writing is truly a pleasant one it helps new web people,
who are wishing for blogging.
Japanese porn
Thanks designed for sharing such a fastidious thinking, article is nice, thats
why i have read it entirely
999bet
I believe everything said was very reasonable.
But, think about this, what if you added a little information? I ain’t suggesting your information is not good., but suppose you added a headline that grabbed folk’s attention? I
mean De la tienda del peluquero al ‘beauty tech’ – Krika Academy is a little vanilla.
You could look at Yahoo’s front page and note how they create news headlines to
grab people to click. You might add a related video or a related pic or two to get people interested
about everything’ve written. In my opinion, it could bring your blog a little bit
more interesting.
"oppna binance-konto
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://www.binance.info/register?ref=IHJUI7TF
kontol
Way cool! Some extremely valid points! I appreciate
you writing this write-up and the rest of the site is very good.
boyarka
An intersting discussion is definitely worth comment.
I do think that youu need to publish ore about this topic, it migght nnot be a taboo subject but generally people don’t discuss such topics.
To the next! All the best!! http://boyarka-inform.com/
създаване на профил в binance
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
scam
Hello very cool blog!! Man .. Beautiful .. Superb ..
I will bookmark your website and take the feeds also?
I am glad to search out so many useful information here in the submit,
we want develop more techniques on this regard, thank you for sharing.
. . . . .
188v app
Nếu bạn đang tìm kiếm một sân chơi giải trí trực tuyến ổn định, hiện đại và đa dạng trò chơi, 188v app chính là lựa chọn đáng để trải nghiệm. Với hệ thống trò chơi phong phú như: Bắn Cá Đổi Thưởng, Mini Game Đá Gà, Xổ Số Ba Miền, Thể Thao Điện Tử,… Tại đây mang đến không gian giải trí sống động, phù hợp với nhiều đối tượng người dùng. TONY12-30
app 33win
Piece of writing writing is also a fun, if you be acquainted with afterward you can write if not it is
complicated to write.
789win
After exploring a handful of the articles on your blog, I honestly like your technique of blogging.
I book marked it to my bookmark webpage list and will be checking back soon. Take a look at my web site as well and tell me how you feel.
binance referans kodu
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
binance
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.com/bg/register-person?ref=V2H9AFPY
注册Binance
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/register?ref=IHJUI7TF
open a binance account
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.com/bn/register-person?ref=WTOZ531Y
create binance account
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Crie uma conta pessoal
Your article helped me a lot, is there any more related content? Thanks!
https://latbet.click/
Please let me know if you’re looking for a article author for your blog.
You have some really great posts and I believe I would be a good asset.
If you ever want to take some of the load off, I’d really like to write some
content for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Many thanks!
Also visit my blog https://latbet.click/
888slot game
Tỷ lệ hoàn trả (cashback) tại 888slot game lên tới 1.5% mỗi tuần – chơi càng nhiều, hoàn càng lớn. Đây là lợi thế vượt trội so với các nhà cái khác. TONY01-04H
Binance开户
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
ssbet77
Yo guys, just checked out ssbet77! Seems like a decent place to try my luck. Anyone else had a good experience there? Might drop some cash later! Check it out: ssbet77
slot365 casino
Bạn có thể xem thống kê cá nhân tại slot365 casino : tổng cược, số lần thắng, game yêu thích… – dữ liệu trực quan giúp bạn điều chỉnh chiến lược hiệu quả. TONY01-06S
free Backlinks
Access high-performance hosting plan with 4 gigabytes RAM, quad-core processor,
and massive 4TB data. Ideal for programmers to learn projects.
open a binance account
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/uk-UA/register?ref=XZNNWTW7
888slot
Hãy cùng 888slot khám phá thế giới cá cược chuyên nghiệp, nơi mỗi kèo cược đều được thẩm định bởi các chuyên gia hàng đầu. Chúng tôi cung cấp những thông tin phân tích chuẩn xác, giúp quý khách nâng cao tỷ lệ thắng trong từng quyết định xuống tiền. TONY01-06H
binance open account
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
7vvgame
Just hopped onto 7vvgame, games load quick, good first impression! Gonna deposit a tenner and see what happens! Check it out here 7vvgame
backbiome
**backbiome**
backbiome is a naturally crafted, research-backed daily supplement formulated to gently relieve back tension and soothe sciatic discomfort.
888slot
888slot không chỉ tập trung vào số lượng mà còn đặc biệt chú trọng đến chất lượng của từng sản phẩm giải trí, mang đến sự hài lòng ngay cả với những khách hàng khó tính nhất. TONY01-08
비아그라 판매
Hello everyone, it’s my first go to see at this
web page, and post is actually fruitful designed for
me, keep up posting these articles or reviews.
binance Registrēties
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://www.binance.info/pl/register?ref=UM6SMJM3
비아그라 약국
Your means of describing everything in this article
is really fastidious, every one be capable of effortlessly know it, Thanks a lot.
vivalis
**vivalis**
vivalis is a premium natural formula created to help men feel stronger, more energetic, and more confident every day.
비아그라 구매
Greetings from California! I’m bored to tears at work so I
decided to browse your website on my iphone during lunch break.
I enjoy the info you present here and can’t wait to take a look when I get home.
I’m amazed at how fast your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyways, very good site!
注册Binance
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
glycomute
**glycomute**
glycomute is a natural nutritional formula carefully created to nurture healthy blood sugar levels and support overall metabolic performance.
balmorex pro
**balmorex pro**
balmorex is an exceptional solution for individuals who suffer from chronic joint pain and muscle aches.
aquasculpt
**aquasculpt**
aquasculpt is a revolutionary supplement crafted to aid weight management by naturally accelerating metabolism
비아그라 구매
Excellent post. Keep writing such kind of info on your
site. Im really impressed by your site.
Hello there, You have done an incredible job. I will certainly digg it and in my view suggest to my friends.
I am sure they will be benefited from this web site.
Μπνου εγγραφ Binance
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
prostavive
**prostavive**
prostavive Maintaining prostate health is crucial for mens overall wellness, especially as they grow older.
synadentix
**synadentix**
synadentix is a dental health supplement created to nourish and protect your teeth and gums with a targeted combination of natural ingredients
nervecalm
**nervecalm**
nervecalm is a high-quality nutritional supplement crafted to promote nerve wellness, ease chronic discomfort, and boost everyday vitality.
yusleep
**yusleep**
yusleep is a gentle, nano-enhanced nightly blend designed to help you drift off quickly, stay asleep longer, and wake feeling clear
alpha boost
**alpha boost**
alpha boost for men, feeling strong, energized, and confident is closely tied to overall quality of life. However, with age, stress, and daily demands
prodentim
**prodentim**
prodentim is a distinctive oral-care formula that pairs targeted probiotics with plant-based ingredients to encourage strong teeth
다시보기 사이트
Fine way of explaining, and fastidious paragraph to take facts regarding my presentation topic,
which i am going to deliver in school.
Anm"al dig f"or att fa 100 USDT
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.info/si-LK/register?ref=LBF8F65G
Binance账户
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
비아그라
Thanks , I have just been searching for information approximately this topic for a long time and yours is the greatest I’ve discovered so far.
However, what concerning the conclusion? Are you positive about the supply?
888slot
888slot tự hào là biểu tượng của sự uy tín và đẳng cấp trong lĩnh vực cá cược trực tuyến tại khu vực Châu Á. Với bề dày kinh nghiệm, chúng tôi mang đến hệ thống bảo mật SSL 128-bit tối tân, đảm bảo mọi giao dịch của quý khách hàng luôn được bảo vệ trong môi trường an toàn tuyệt đối. TONY01-14
hao88
It’s fascinating how easily we fall into patterns when gambling – confirmation bias is real! Seeing platforms like hao88 download apk prioritize transparency with RNG is a smart move, building trust & potentially curbing impulsive play. Quick registration is convenient too!
Реферальный код binance
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.